I highly recommend calling, not using the web form. You fill out Form SS-4 before calling. Then you call (800) 829-4933. See http://www.irs.gov/businesses/small/article/0,,id=97860,00.html for details about this process. Here are the answers for Form SS-4.
Legal name of entity (or individual) for whom the EIN is being requested
Your new corporate name
Trade Name of Business
blank
Executor, administrator, trustee, "care of" name
blank
Mailing address (room, apt., suite no. And street, or p.o. box)
address
Street Address (if different)
street address, if different
county and state where principal business is located
county and state of event
name of principal officer, general partner, grantor, owner, or trustor
your real name
ssn, itin, ein
leave blank, or enter your SSN (this will not affect your personal credit)
is this application for a limited liability company (llc)
NO
type of entity (check only one box).
if you filed incorporation papers with state - corporation, filing form 990-t
if you did not - Other nonprofit organization (specify) and write in "unincorporated nonprofit association"
(we are not a church)
if a corporation, name the state or foreign country (if applicable) where incorporated
state in which you incorporated (probably the state of your event)
reason for applying (check only one box)
"starting new business", type is "nonprofit charity".
date business started or acquired (month, day, year).
whenever you filed the "articles of incorporation" or signed the "articles of organization" from the ppp website.
closing month of accounting year
december
Highest number of employees in the next 12 months
Zero (0)
Do you expect your employment tax liability to be $1,000 or less in a full calendar year?
Yes
First date wages or annuities were paid
Leave blank
Check one box that best describes the principal activity of your business.
Check "other", write in "nonprofit charity".
Indicate principal line of merchandise sold, specific construction work done, products produced, or services provided.
Nonprofit educational events.
Has the applicant entity shown on line 1 ever applied for and received an EIN?
NO. (your new entity has not, itself, applied for an EIN. National did, but your entity is new).